Brand Driven Media

A customer-centric marketing agency whose service is unmatched

By putting your brand at the core of our daily efforts, we ensure dedicated resources to get the job done right, on time and on budget. From printed materials and signs through to full-scale digital marketing campaigns, we do it all.

Founded in 2008 by Paul Pelton, Brand Driven Media (BDM) is an innovative marketing agency that spans from digital to production. While based in Toronto, BDM is a national go-to, turnkey source in Canada for advertising, graphic creation, vehicle ad wraps, and experiential ad campaigns.

Graeme Switzer joined BDM in 2023 – further solidifying the agency’s strong digital and growth marketing capabilities. We can deliver a unified omnichannel experience for your brand or marketing campaign.

With over 40 years of combined experience, you are in capable hands – with a senior lead on each project. We offer full-service, turnkey solutions.

Reach out to us today to see how we can help you drive your brand forward.

Meet the Senior Team

Paul Pelton

Founder & President

A dynamic and results-oriented leader, director and marketer, who brings with him a full-spectrum of business experience from global business management to franchise/entrepreneur start-ups. He is a strategic investor and active board member.

Paul is a seasoned executive working progressively at top brands and large corporations as well as ad agencies, specializing in services, beverage, food, consumer packaged goods, technology, and health marketing. Paul founded and leads Brand Driven Media, and is intimate with all facets of branding, marketing, advertising, business strategy, management, operations, and franchising.

Paul received his Masters of Business Administration in Strategic Marketing and International Business from Queen's University, Kingston, and is a graduate of the Human Geography and Urban Planning program, Western University, London. He is a fundraiser for the Canadian National Institute for the Blind and the Canadian Brain tumour Foundation. A health and environment conscious advocate and consumer, an outdoor and fitness-oriented world traveller including trekking to Everest Base Camp, Nepal, he currently resides in Toronto with his wife, three children and family dog.

Graeme Switzer

VP, Marketing Operations

A results-driven, strategic marketer with a passion for growth, content, and marketing technology. A digital and brand marketing professional with over 18 years of experience across both B2C & B2B industries.

Graeme primarily comes from the client side - before joining BDM. Graeme has had the distinct pleasure of working on top-tier CPG brands like Nike, Molson Coors, Aurora and Moneris (B2B) - but also start-ups and challenger brands. He has experience working on businesses like yours. Marrying strategic direction with brilliant go-to-market implementation, Graeme balances the art and science of marketing as both a thought-leader and executor.

Graeme has a BA, Honours from Queen’s University and has completed a post-graduate program in marketing at George Brown. Graeme most enjoys spending time with his partner, Melanie, and their daughter. If he’s not moving your brand forward, Graeme can be found in the kitchen – as an avid home cook. Graeme is a Board Member at Variety Ontario and is a welcomed guest speaker at colleges and universities in the greater Toronto area.

Brand Driven Media

Meet the Senior Team

Our Clients